I’ll be honest: I watched this YouTube clip many months ago and saw it as a fun diversion and nothing more. I let the context (it was titled “Guy Starts Dance Party”) control my reading of it.
I applaud Derek Silvers for seeing it so astutely as a three-minute lesson in successful movement building.
The most profound lesson Derek draws is how to take care of the first follower: “The first follower is actually an underestimated form of leadership in itself…it takes guts to stand out like that…the first follower is what transforms a lone nut into a leader….if you are the type that is standing alone like the shirtless guy, remember the importance of nurturing your first few followers as equals so it’s clearly about the movement, not you.”
The first follower is also the first cause marketer — he takes the movement public and invites others to join. Interestingly, after that moment, the public is really following the lead of the first follower, not the original visionary leader.Continue Reading...