ABOUT MATTHEW DIGIROLAMO
Matthew DiGirolamo is a Los Angeles-based communications strategist who has worked to advance the causes of a range of entertainment, philanthropic, corporate and nonprofit clients. DiGirolamo specializes in creating and executing campaigns, strategies, messages and big ideas that help change-making organizations and individuals build their brands, communicate their visions and amplify their impact.
Currently, DiGirolamo serves as Communications Director to Maria Shriver. He worked with Shriver during her tenure as California’s First Lady to build The Women’s Conference into the world’s premier forum for women. From 2006 on, he oversaw the development of the organization’s overall communications and messaging strategy, media and marketing partnerships, visual brand identity, corporate sponsor brand integration, online and social media strategy, and on-site media production. In 2010, the organization’s three-day forum attracted more than 30,000 attendees, 175 world opinion leaders, 70 corporate sponsors and media partners, and coverage from hundreds of top-tier national and international media outlets. The success of the conference made it possible for Shriver to create a series of statewide and national WE Programs that DiGirolamo helped to strategize and promote.
As a Director at strategic communications firm Griffin|Schake, DiGirolamo led initiatives for other clients and projects, including U.S. Green Building Council, American Foundation for Equal Rights, The California Endowment, The Asomugha Foundation, Entertainment Industry Foundation, National Academy of Science’s Science & Entertainment Exchange, and Yes on Proposition 87: Californians for Clean Alternative Energy.
In 2007, DiGirolamo oversaw the creation and rollout of a global consumer cause brand in less than seven months for former Vice President Al Gore’s Live Earth, the largest global entertainment event in history. Live Earth produced concert events on all 7 continents on July 7, 2007, touching an estimated audience of 2 billion people. DiGirolamo strategized the worldwide communications campaign, developed the messaging and call to action, and oversaw the creation of Live Earth’s visual identity. He worked to ensure message consistency and brand discipline from all executive spokespersons, performing artists, corporate sponsors, broadcast partners, and concert producers in all phases of the event, from Live Earth’s 60 short films, 30 PSA’s and its official book to its web site, concert event signage and stage production. He also produced Live Earth’s launch press conference featuring Al Gore, Kevin Wall, Cameron Diaz and Pharrell Williams, which earned approximately 300 million media impressions worldwide.
Recently, DiGirolamo served as Board President of the Los Angeles-based youth leadership organization Woodcraft Rangers, which provides life-enriching after-school programs for more than 18,000 students annually.
He holds a B.A. in English Literature from the University of Massachusetts-Amherst.