Comments on: Colonel Sanders Has a Case of Pink Eye

By: Matthew DiGirolamo

Matthew DiGirolamo — Mon, 31 May 2010 21:06:08 +0000

You make a great point. They prefer the sales because I'm not sure their purpose motive was ever present with this campaign. It came off as inauthentic because it screamed profit motive.
You're right that too few companies try to address local, community-level problems with their philanthropy. It's just not sexy to own issues that are so close to home.

By: laliahelmer

laliahelmer — Mon, 31 May 2010 00:19:22 +0000

Hi Matthew,
Right you are about the communications failure of KFC's campaign. What's worse is that the timing of the two promotions make it look awfully suspicious. Was it just a happy coincidence? Either way KFC is getting a lot negative publicity, but a lot of sales. Which do you think they prefer?
But there are real losers in this whole scenario and that is the community they are a part of. Generally speaking, KFC's tend to be in areas of greater need. KFC could have put some of their philanthropic dollars more towards the helping those communities, much like other chains such as Whole Foods does, while reaping the benefits of a positive image of social responsibility.

By: Varied catalysts for current stock market correction | equity loans

Varied catalysts for current stock market correction | equity loans — Sun, 30 May 2010 13:19:55 +0000

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