CauseWorld, a free mobile app (iPhone and Android) recently featured — well, everywhere — but notably on the NY Times Bits Blog, lets users earn “karmas” by shopping at participating stores and then allows them to cash in those good vibe points as charitable donations to select non-profit organizations like American Red Cross, Global Giving, Room to Read, Livestrong and the Jane Goodall Institute.
The app smartly enables users to share their CauseWorld activity to their social networks, which provides an incredible promotional boost to all involved — the stores, the corporate sponsors, and especially the non-profit organizations.
Don’t see your favorite cause on their initial list? Send them an email.
I haven’t been able to figure out the allure of Fourquare, even though it has been enthusiastically embraced by (seemingly) everyone I know.
But I could definitely get into CauseWorld. It’s a similar concept with a nice cause-y twist.
I would rather be the Ambassador of a cause than the Mayor of a Starbucks.
-Matthew DiGirolamo, Cause Catalysts
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